Expert Guidance for Your Real Estate Journey


Tampa Bay Coastal Property Realtor

Thinking of Selling Your Home By Owner? Follow These Expert Tips to Maximize Your Profit!

My name is Ani Palaus. I am a real estate agent specializing in coastal properties.

Are you thinking about selling your home without the help of a real estate agent? While it’s possible to do so, there are several factors you need to consider before deciding to take on this task. In this post, we’ll provide you with valuable tips and guidance on how to make the most out of your home sale. We’ll also discuss the pros and cons of selling by owner to help you make an informed decision.

Selling Your Home by Owner: Steps Involved

If you’re planning to sell your home by owner, there are several critical steps you need to take to ensure a successful sale. Here are some of the most important ones:

  1. Determine Your Asking Price
    Pricing your home correctly is crucial to sell it quickly and avoid it sitting on the market for too long. However, determining the right asking price is not an easy task. It requires staying on top of your local real estate market and researching comparable homes in your area. You must also consider other factors that could affect your home’s value, such as location, condition, and recent renovations.

  2. Get Professional Photos and Videos Done
    In today’s digital age, getting high-quality visuals is essential to attract potential buyers. Therefore, hiring a professional photographer and videographer is a must to showcase your home’s best features. It’s especially important since many buyers start their search online and make a decision based on the photos they see.

  3. Know Your Paperwork
    Selling a home involves a lot of paperwork, and it’s crucial to have all the necessary documents ready. You’ll need to prepare the Sellers Property Disclosure form, which lists any material defects or issues with your property. It’s essential to disclose these upfront, even if you’re selling your home as-is, to avoid potential lawsuits down the line.

  4. Market Your Home
    Marketing your home is just as important as pricing it correctly. You can list your home for sale by owner on popular real estate websites such as Zillow, run Facebook ads, or put ads in the local newspaper. You can also target potential buyers by mailing postcards or purchasing mailing lists online. Advertising your home effectively will help you attract more potential buyers and sell your home quickly.

Pros and Cons of Selling by Owner

While selling your home by owner can save you money on agent commissions, there are several potential downsides to consider:


  1. Saving on Agent Commission
    One of the most significant advantages of selling your home by owner is saving on agent commission fees, which typically range from 5-7% of the sale price.

  2. Control Over Your Listing
    You’ll have complete control over your listing, including pricing, showing availability, and negotiations with potential buyers.


  1. Lower Sale Price
    According to statistics, for sale by owners nationwide sell for substantially less than agent-assisted sales. In 2021, the average difference was 18%.

  2. More Time-Consuming and Stressful
    Selling a home by owner requires a lot of time, effort, and attention to detail. You’ll be responsible for all aspects of the sale, including marketing, showing the property, and negotiating with potential buyers.

  3. Lower Trust from Buyers
    Some buyers may be hesitant to buy from a private seller, as they may perceive them as less trustworthy than real estate agents. This could lead to fewer offers and a longer time on the market.

Selling your home by owner is definitely an option worth considering, but it’s crucial to weigh the advantages and disadvantages carefully before making a final decision. If you’re not entirely comfortable with handling all the responsibilities that come with selling a home, it may be a wise move to enlist the help of a real estate agent.

As a seasoned real estate professional, I understand that selling a home can be a daunting experience. That’s why I’m here to guide you through the entire process, leveraging my expertise and experience to ensure that your home sells for the best possible price. Please don’t hesitate to reach out to me today to learn more about how I can assist you with all your real estate needs.


Your Needs
First, Always


My unwavering commitment to putting clients first is at the heart of my philosophy.

I promise to keep the lines of communication open and transparent throughout every step of the buying or selling journey to ensure an exceptional experience for all involved.

My ultimate measure of success is determined by the complete satisfaction and happiness of my clients, and I will go above and beyond to exceed expectations and deliver outstanding results.

Out of 5

Highly recommended!

Ani is a true professional and has a very caring nature with a passion for making sure her clients are well taken care of.

Alan Lamphere